ryan mcclain portfolio

Healthcare Service Line Promo

This service line promo video demonstrates how I coaches one of Blue’s managers to deliver concise messaging about their services to a healthcare-specific audience. Working with consultants and accountants that usually have aversions to public speaking and being on-camera can be a challenge, but I coach each individual to be their best selves on camera.

Healthcare Thought Leadership Video

This thought leadership video is one part in a longer series of thought leadership. This content was written to be very broad and appealing to a wide audience in the healthcare space. The goal was the education potential clients on the benefits our accountants and consultants could provide in this niche area, while providing some education and ideas on this topic.

Read the web article I authored to accompany the video here: https://www.blueandco.com/an-introduction-to-network-integrity/

IT Thought Leadership Video

This thought leadership video and article was developed to support one of Blue’s subsidiary business’, Blue Pioneer Consulting, an IT consulting firm. I developed this article and video script with an idea from BPC’s Chief Operating Officer. I wrote the article, had the script approved by the team at BPC for accuracy, and then filmed and edited the video.

Read the web article I authored to accompany the video here: https://bluepioneerconsulting.com/blog/the-importance-of-it-asset-management-enhancing-inventory-accountability-and-cost-savings

Crossroads of America COuncil - 2022 Year in Review with Scout Executive Joe Wiltrout

Every year, the Scout Executive & CEO of the Crossroads of America Council delivers an address to the volunteer board of directors to update the group on the updates from the previous year, give insights on the strategic plan, and announce any major updates that are coming from the professional staff.

As Creative Content Strategist, the speechwriting, filming, and editing of this address was my responsibility. The Scout Executive enjoyed the thought of being on camera, but often struggled when the time came to actually speaking. I worked on coaching, practicing with, and ensuring the stage was setup perfectly for the Scout Executive to succeed. As one can see in the video, the address was delivered perfectly.

Cinematography/Editing reel

This reel shows off some of my best shots and is creatively edited to display editing skills. I maintain that my video skills are a unique attribute to my marketing driven career.

motion Graphics reel

This reel is a compilation of many motion graphics for video that I have created for many different projects, some for my own and some for larger scale projects for clients.

These graphics were created in a combination of Photoshop, Illustrator, After Effects and Premiere Pro.

beneath the badge

Beneath the Badge is a documentary series I conceptualized for the Hamilton County Sheriff’s Office. This program tells stories to shine a light on top notch law enforcement officers of the Hamilton County Sheriff’s Office through their personal, extraordinary stories. It digs deeper into deputy’s lives, showing these public servants as more than just cops by exposing their hearts and humanizing the badge.

DEPUTIES OF DELAWARE COUNTY

Deputies of Delaware County was a creation during my college years with the help of the Delaware County Sheriff as explained in my anecdote above. This series introduced me to the world of law enforcement and taught me how to make a documentary. At last check, the video has around 1.25 million views on YouTube and 55.5 thousand views on Facebook.

WRTV Toy Drive Promo

This WRTV Toy Drive promo was a creative, stop-motion project. With limited time to build this project, myself and a fellow team member found an innovative way to quickly shoot stop-motion in a rapid method. The results were fantastic, paired with a funny script I wrote and some good music and snappy editing, you have a successful promo that won an Emmy Award and helped set the record for the most successful WRTV Toy Drive as of 2020.

Original proposal of information sent to me in an email.

Cub Fun Day Promo Video

Simply From Scratch Brand Promo

This emotionally-driven brand video highlights the origin and mission of Simply from Scratch, a scratch-made, farm-to-table meal delivery service launched by a passionate, entrepreneurial family. I led this project from concept through final delivery, managing client discovery meetings that helped shape the concepts and story, scripting, on-site production, editing, and branded graphics.

Blue Pioneer Consulting Promo

I wrote, shot, and edited this Blue Pioneer Consulting promo for the launch of Blue’s IT consulting subsidiary. The tone of the promo was to positively convey solutions that Blue Pioneer Consulting could offer to potential clients in a friendly and educational manner. The goal was to not only education the viewer about BPC’s services, but provide Blue’s directors and stakeholders knowledge about the IT space and arm them with a marketing tool to cross-sell with.

indiana alarm commercial package

Indiana Alarm commissioned me to create two commercials for their social media — one thirty second and one fifteen second. These ads were used as paid ads for one year on social platforms.

Click the images below to read the two column scripts written for these commercials.