ryan mcclain portfolio

Healthcare Thought Leadership Video

This thought leadership video was created to educate our clients and potential clients about managed care contracts and to make them question if their contracts are being ignored and need a check-up. While managed care contracting can be a jargon-filled legal subject, this video was developed and written to be conversational, easy to understand, presented with graphics to reinforce what’s being read, and our presenter, Mike, was coached to deliver the messaging in an authentic and conversational way.

Read the full article I helped author: https://www.blueandco.com/managed-care-contract-audits/

IT Thought Leadership Video

This thought leadership video and article was developed to support one of Blue’s subsidiary business’, Blue Pioneer Consulting, an IT consulting firm. I developed this article and video script with an idea from BPC’s Chief Operating Officer. I wrote the article, had the script approved by the team at BPC for accuracy, and then filmed and edited the video.

Read the web article I authored to accompany the video here: https://bluepioneerconsulting.com/blog/the-importance-of-it-asset-management-enhancing-inventory-accountability-and-cost-savings

Cinematography/Editing reel

This reel shows off some of my best shots and is creatively edited to display editing skills. I maintain that my video skills are a unique attribute to my marketing driven career.

Blue & Co. Brand Anthem

The Blue & Co. Brand Anthem was born from a long drive while listening to a podcast about B2B marketing and how the most successful marketing in the space takes a B2C approach. That sparked this idea, and before I arrived at my destination, I had recorded a voice memo, almost word-for-word, that became the script for this video.

The goal of this project was to tell Blue’s prospective clients what makes Blue special, what differentiates Blue, and why they should work with Blue. This video would have to work across our various service lines and industries we serve, from tax and audit to construction, healthcare, manufacturing, agribusiness, and more.

This video became the backbone of our RFPs and cold outreach to clients, and will be the cornerstone of a new website that is in its infancy of development stages.

beneath the badge

Beneath the Badge is a documentary series I conceptualized for the Hamilton County Sheriff’s Office. This program tells stories to shine a light on top-notch law enforcement officers of the Hamilton County Sheriff’s Office through their personal, extraordinary stories. It digs deeper into deputies’ lives, showing these public servants as more than just cops by exposing their hearts and humanizing the badge.

DEPUTIES OF DELAWARE COUNTY

Deputies of Delaware County was a creation during my college years with the help of the Delaware County Sheriff, as explained in my anecdote above. This series introduced me to the world of law enforcement and taught me how to make a documentary. At last check, the video has around 1.25 million views on YouTube and 55.5 thousand views on Facebook.

WRTV Toy Drive Promo

This WRTV Toy Drive promo was a creative, stop-motion project. With limited time to build this project, my fellow team member and I found an innovative way to quickly shoot stop-motion in a rapid method. The results were fantastic. Paired with a funny script I wrote, some good music, and snappy editing, you have a successful promo that won an Emmy Award and helped set the record for the most successful WRTV Toy Drive as of 2020.

Simply From Scratch Brand Promo

This emotionally-driven brand video highlights the origin and mission of Simply from Scratch, a scratch-made, farm-to-table meal delivery service launched by a passionate, entrepreneurial family. I led this project from concept through final delivery, managing client discovery meetings that helped shape the concepts and story, as well as scripting, on-site production, editing, and branded graphics.

motion Graphics reel

This reel is a compilation of many motion graphics for video that I have created for many different projects, some for my own and some for larger scale projects for clients.

These graphics were created in a combination of Photoshop, Illustrator, After Effects and Premiere Pro.

Original proposal of information sent to me in an email.

Cub Fun Day Promo Video

Simply From Scratch Brand Promo

This emotionally-driven brand video highlights the origin and mission of Simply from Scratch, a scratch-made, farm-to-table meal delivery service launched by a passionate, entrepreneurial family. I led this project from concept through final delivery, managing client discovery meetings that helped shape the concepts and story, scripting, on-site production, editing, and branded graphics.

Blue Pioneer Consulting Promo

I wrote, shot, and edited this Blue Pioneer Consulting promo for the launch of Blue’s IT consulting subsidiary. The tone of the promo was to positively convey solutions that Blue Pioneer Consulting could offer to potential clients in a friendly and educational manner. The goal was to not only education the viewer about BPC’s services, but provide Blue’s directors and stakeholders knowledge about the IT space and arm them with a marketing tool to cross-sell with.

indiana alarm commercial package

Indiana Alarm commissioned me to create two commercials for their social media — one thirty second and one fifteen second. These ads were used as paid ads for one year on social platforms.

Click the images below to read the two column scripts written for these commercials.