Video Production
Full video production services, from the strategic planning and pre-production phase, to the tactical post-production and content delivery and rollout phase.
Pre-Production (scripting, storyboarding, planning, audience identification)
Production (on-site filming, drone filming, multi-cam production)
Post-Production (video editing, color correction, sound editing, motion graphics)
Potential Deliverables:
Company Overview/Promotional Videos
Product or Service Promotional Videos
Recruitment Video
Internal Training or Safety Videos
Event or Conference Highlight/Recap Video
Brand Anthem Video
Client Testimonial Videos
Thought Leadership Videos
Social Media Campaign Videos
Video marketing Strategy
We can help you plan content that perfectly targets your audience, has longevity to be used in multiple formats for years to come, and fits into your larger marketing campaign.
Video content planning
Audience targeting
Repurposing long-form to short-form
Campaign design
Potential Deliverables:
Reanalyzing your marketing strategy to be video-first
Structure content marketing strategy around video
Social media and web campaigns that see growth in engagement due to video content
Live Event and Broadcast
With years of experience directing live, local newscasts, we can run smooth and effective live events. Communicate with your audience, internally or externally, with multiple cameras, multiple presenters, graphics, slides… and it’s all happening live.
Content planning (Live event structure, graphics development, timing)
Live event management (Camera and graphics switching, Comments and Q&A monitoring, Audio and Music mixing)
Debrief (Cut-down sections from live events, show transcripts, full live-to-tape recordings)
Potential Deliverables:
Internal Employee Update Webinars
External Client-facing Educational Webinars
Product Launch Live Events
Content Creation and Social Media
We’re in the era where social media is inescapable, and video is one of the most effective tools for engagement. We can help make social-first content, or even repurpose content, that will reach your audience for max engagement.
Vertical, 1-minute video content best for Reels, Shorts, TikTok
YouTube Content Creation, Series based content
Short promo videos promoting your articles, long-form videos, webpages, etc.
Potential Deliverables:
Less than 1-minute vertical videos for social media
Video graphics for timeline posts
Social media video series content plan
Podcast Production
In today’s media landscape, podcasts are hot new opportunities for businesses and organizations to get exposure and interactions with their target customers and clients. With the overwhelming amount of blogs clouding up Google Search results, podcasts create a fantastic opportunity for differentiation and to build a more authentic connection with your audience.
Write podcast episode content and series developmentt
Audio-only or video podcast recording, in-person or remote
Edit and release podcasts across several platform, promote podcast through social media, website and cross-platforms
Potential Deliverables:
Audio-only podcast
Video podcast
Podcast website
Podcast social media
Brand Development and Graphic Design
We can make you stand out through your visual identity, your brand. It includes your logo, fonts, brand colors, but more than that—your brand includes your identity in terms of how you communicate, what your messaging is, what your brand purpose is. We can help you find your brand’s north star—your purpose, vision and mission, and ensure all your marketing communicates that effectively.
Development of a brand, iconography, and a messaging that makes sense for your business or organization
Full suite of branded collateral as needed
Continuous refinement to maintain brand visual identity and positive, purposeful brand messaging
Graphic design for social media posts, mailed advertisements, and other campaigns that need graphic design
Potential Deliverables:
Brand guide featuring brand logo, colors, fonts, and messaging
Graphic design projects as needed
Branded collateral such as envelopes, letterhead, swag, invoices, signage, etc.
Photography
McClain Media is a video-first agency, but the phrase ‘A picture is worth 1,000 words’ is always true—sometimes you just need some pictures.
Event highlight photos
Atmospheric headshots
Staged product or service photos
Potential Deliverables:
Edited, ready to post photos from your photoshoot
Compressed, web-ready photos for fast load times on website platforms
Website Building and Management
Websites are great platforms to share your story. Whether you’re selling products or just spreading the word about how you serve your community, we can help you manage your website and keep content fresh and up to date, or build a new website if you haven’t started a website yet. We can build and manage through a platform that works for you, whether that is a professional CMS (content management system) like Wordpress or Hubspot, or using more user-friendly tech like Squarespace or Wix.
Building a website that works for your business/organization
Pages achieve brand goals and inform the audience appropriately
Content is maintained regularly and kept up-to-date
Social Media Page Management
Social media is an important way to reach your customers, clients, volunteers, friends, family, whoever you want to reach. Creating a social media marketing strategy that is effective can be challenging. With a little creative content and a consistent strategy, we can help manage your social media for increased engagement, which will improve your leads and help you achieve your goals.
Develop a consistent social media content marketing strategy that is cross-platform and aligned to your strategic goals
Create content—graphic, visual, and text—that engages your audience
Increase engagement and grow followers